Guides & Best Practices

Practical guides, proven strategies, and expert recommendations for building stronger brand visibility in AI. From step-by-step tutorials and implementation methods to real-world insights and optimization techniques, this section focuses on approaches that deliver measurable results in practice.

[How to optimize PDF files so LLMs can process them](/content/blog/pdf-optimization-for-llms "How to optimize PDF files so LLMs can process them"/index.html)

A short guide to PDF optimization for language models: why scans and images block extraction, how to use tagged PDF, XMP metadata, Word/Markdown styles, and attach CSV/JSON and plain text to improve indexing and AI response accuracy.

[How to check if ChatGPT knows your brand? First steps for marketers](/content/blog/brand-audit-chatgpt "How to check if ChatGPT knows your brand? First steps for marketers"/index.html)

Learn how to run a free brand audit in ChatGPT on your own. Step by step: test preparation, sample prompts, sentiment analysis, hallucination detection, and a remediation plan for your marketing team.

[How to optimize your 'About us' page so AI models accurately understand your company's uniqueness](/content/blog/about-us-page-optimization "How to optimize your 'About us' page so AI models accurately understand your company's uniqueness"/index.html)

A guide showing how to transform your 'About us' page from a corporate essay into a machine-readable source of signals: canonical phrases, attribute–value pairs, entity lists, FAQ and Schema.org, so AI models can precisely identify your company's specialization, segment and reach.

[E-E-A-T guide: building brand visibility in the age of AI and SEO](/content/blog/e-e-a-t-seo-ai "E-E-A-T guide: building brand visibility in the age of AI and SEO"/index.html)

A complete guide to E-E-A-T: learn how to build experience, expertise, authority, and trustworthiness for your brand - qualities that improve SEO rankings and increase your chances of being cited by generative AI tools. Includes practical steps and measurable metrics.

[3 most expensive footer mistakes on B2B sites that make language models ignore your product](/content/blog/b2b-footer-mistakes-llm "3 most expensive footer mistakes on B2B sites that make language models ignore your product"/index.html)

An analysis of three common B2B website footer mistakes that cause language models to miscategorize your product. Includes practical copy fixes, example phrasings, and a repeatable probe prompt protocol and pilot plan to restore product visibility in AI recommendations.

[How to combine SEO and GEO: Expanding existing processes without doubling the work](/content/blog/combine-seo-geo "How to combine SEO and GEO: Expanding existing processes without doubling the work"/index.html)

A practical approach to combining SEO with generative engine optimization (GEO). Shows how to introduce changes in audits, headings, Schema.org and editorial processes to increase citations in AI Search, while avoiding the creation of a separate team and duplication of content.